There is nothing mysterious about creativity. There is no magic ingredient.
Creativity boils down to these few simple questions:
- Do you love what you do, as you love a lover?
- Are you irresistibly drawn to create what you do?
- Are you painstakingly devoted to its improvement, however hard that may be?
Creatives create first and foremost for themselves and not for external reward or validation, for the adoration of their craft is motive enough.
It doesn’t matter what the craft is—writing, design, thinking, software development, podcasts etc.
Without love, creativity is hard to come by or contrived. Worst yet is artificial ‘creativity’ driven by fears like reputation, monetary, competition, perfectionism etc.
Fear is not love. Fear drains you of all good things and can only create unsustainable, shallow works.